How do you do? Combining a variety of targets, creating quality products for consumers increases, trust and pride.
Did you make this target as a burden? So every time, your program is only focused on increasing production, efficiency and cost reduction worker rights. If that's the case, are you sure within 10 to 20 years from now, your company can become great companies and the public trust?
Are you sure, if the empowerment of social issues in the performance of the company to increase revenue and sustainable enterprise? If you are not yet sure, whether you agree if the empowerment of social issues by some companies below, could increase consumer confidence and led to the increasing wealth of the company.
1.Unilever with Wash Soap Keep Hygiene program.
2.Bank Mandiri Mandiri Young Entrepreneur program.
International 3.Astra by establishing Dana Bakti Astra Foundation, which train the vendor to increase its capacity.
As supporting data, based on the JCI, Astra International was the player with the largest market capitalization beat Telkom by mastering the stock market the last few years, Compass (6 / 04).
Another example, Whole Foods Market, a company selling fresh food in Austin Texas, has 270 locations in the U.S., Canada and UK. The company is always at the top of companies that do social responsibility.
Whole Foods Market, providing local product outlets of farmers who are under supervision of them. Then place the personnel knowledgeable and highly motivated in serving the consumer. Each store also has a green project managed by employees, to improve corporate performance, and contributed 5% for non-profit organization.
So what exactly do they do? Programs that they do is Corporate Social Responsibility (CSR), a corporate social responsibility that provides positive impact to the company.
In the CSR program, there are values that guide for companies to gain a double advantage. Simply put, values are high menjujung company fairness and justice to all stakeholders of the level of shareholders to consumers.
Implementation of CSR in Business Strategy
How can companies adopt CSR in business strategy but still superior? The trick is to integrate corporate strategy and the community in one platform, so that benefits can be received together (shared values).